A friendship that allowed these two individuals to bond over the same addictions: great watches, rare gems, shiny rocks, and anything crafted with obsessive detail. Sean Levi, a third-generation jeweler with 30+ years in the business, grew up behind the counters of one of La Jolla and San Diego’s most trusted family jewelry operations. Rob Wells, a longtime La Jolla resident and collector of both watches and minerals, brought the passion, hospitality mindset, and a vault of “why don’t people get to see this?” pieces. At Watchez & Rockz, we believe luxury should feel personal. Whether you’re adding a rare reference to your collection or selecting a signature piece of jewelry, we’ve got an uncompromising eye for detail.

What started as two friends comparing collections turned into a simple idea:
let’s take the treasures out of the safes and share them. From Sean’s decades of custom jewelry, diamonds, and horology knowledge to Rob’s world of real estate, natural stones, and hospitality, the pair created a place where the worlds of fine watches and brilliant rocks finally meet.

Today, Watchez & Rockz is a curated, members-style experience delivering weekly drops of standout pieces — from timepieces with soul to minerals with personality. It’s luxury without the snobbery, collecting without the pretense, and two friends bringing you the best of what they love.

If it’s here, it’s because it made us say:
“Yeah… that one’s special.”